How to make a market study of a company

Feasibility analysis as a study method

Knowing what customers who use a product or service need, what they think, or how they feel is critical to making the right business decisions and market study.

The feasibility analysis should be based on the information provided by a good market study. Without a previous market investigation, we will hardly be able to consistently estimate the expected demand and create a realistic scenario of the expected sales in our company.

Objectives and stages of the market study:

  • Obtain feedback, opinions and customer data that are relevant, rigorous and through the most appropriate channel.
  • Have KPIs, metrics, indicators and objective data for decision making.
  • To know the clients in depth: the Experience they live, their Satisfaction, their Perceptions and their Profile.
  • When necessary, design processes so that information capture is constant and automated.
  • Increase the company’s competitiveness and competitive advantages. Detect our opportunities and threats.
  • Identify improvement points, critical areas and business opportunities.

The eAlicia market studies offer you all kinds of channels and research techniques to obtain reliable data with which to work in a good marketing strategy.

Survey

With eAlicia you can do:

Quantitative Research:

  • Electronic, telephone or face-to-face surveys
  • QR Codes.
  • SMS and Social Media Surveys.
  • Paper forms (processed with scanner)

Qualitative Research:

  • Customer Interviews
  • Focus Group

How to do a market study with eAlicia:

  • Our eAlicia experts will advise you on the methodology, the questionnaire, the process to follow and the system to obtain feedback from customers. They will make an analysis of the feasibility of the project.
  • Statistical rigor is the foundation stone of any good study. We chose a good representative sample. We use any channel and technology needed to understand and talk to customers.
  • We use any channel and technology needed to understand and talk to customers.
  • We Adapt: we carry out from small projects to large international studies and in multiple languages.
  • You have at your disposal the eAlicia platform, which allows the easy visualization and analysis of the results.
  • Our experts will analyze and collect data to present the final results of the study.

on eAlicia performs product tests, analyzes the behavior of your users and gets a good positioning in front of the competition. We’re waiting for you!

Why hire a Mystery Shopper?

You have to detect when a customer is upset with our product or service.

Having information from our consumers helps us to have greater productivity, better management and more control over our business. Mystery Shoppers serve to identify all these points and to have more control over the management in the company. With eAlicia you can measure all the interactions of your Mystery with your product to draw your own conclusions. You should hire a Mystery Shopper to control it.
In eAlicia we work with specialist companies in the sector that provide us with the best candidates. Depending on the service you choose, it will have one methodology or another. Posing the problem, looking for the best solution and acting on the most critical points is what defines a Mystery Shopper service. The main objective is to measure the Customer Experience in the purchasing process from the consumer perspective. Another goal is to follow the policies and processes involved by the company or analyze the marketing of our product.
Do you think it can be useful in your company? Contact us now and we will tell you how to act.

Success story insurance company

The project with the insurer is annual, we have 6 months with him. It is a mystery shopper made by 18 shoppers (half of them clients of different insurance companies and the rest of shoppers are not customers of any of them).
The goal was to analyse the behaviour of the competition in different situations. The first month analyzed the management of the situation by the COVID. He wondered how different companies had related to their clients. The goal of May was to analyze the communication with your company/mediator and the level of digitization of it.
In June the different shoppers requested different budgets on products that they had not contracted. The next month, the goal was to see how different companies loyalty their customers or future customers. In the last month we have been looking at two specific products that all insurers offer.
By October the shoppers will have to hire the budgets they requested in June. With all this information, our client has a global view of the insurance market.
Thus, you can adjust prices, or improve services where competition is faltering.
Are you interested in the course? Fill in the form or contact us at