eCommerce and the challenge of improving the customer experience

eCOMMERCE, an evolving sales channel With ecommerce and customer experience taking care of the customer service offered, managing the return policy in a beneficial way and enhancing loyalty tools are the main challenges of e-commerce. The emergence of the pandemic in our society has served as a driving force for the shift towards digitalisation. The […]

How to conduct a Market Survey

THE 5 MOST COMMON ERRORS Conducting a market survey is a systematic process of collecting and analysing data and information about customers, competitors and the market. The study aims to discover the characteristics, consumption habits, location and needs of the target market, the industry in general and competitors. A market survey is an investigation to […]