eCommerce and the challenge of improving the customer experience

eCOMMERCE, an evolving sales channel

With ecommerce and customer experience taking care of the customer service offered, managing the return policy in a beneficial way and enhancing loyalty tools are the main challenges of e-commerce.

The emergence of the pandemic in our society has served as a driving force for the shift towards digitalisation. The digital reconversion has meant the survival of many companies in times of confinement and in the current scenario, taking into account the restrictions of mobility and the protocols of security and distancing derived from it. In this sense, there has been an unprecedented acceleration in the digital transformation, which has led to the rise of electronic commerce in recent months.

The massive demand in online shopping during the months of confinement has meant that many companies have had to redefine existing ecommerce models, introduce improvements in the digital environment and establish new strategies to customize the response to the customer. And this is where our eAlicia software comes into play.

eAlicia is a software for quality management in the cloud. eAlicia allows you to measure the quality offered to your customers. Through the different eAlicia meters we will be able to understand what service we give and what opinion our customers have of us.

THE IMPORTANCE OF CARING FOR CUSTOMER SERVICE IN ECOMMERCE

The consumer is no longer the same, he has adapted to a new way of buying and he has had to become aware of the importance of respecting safety standards.

It is therefore more necessary than ever to address the challenges of e-commerce. In this sense, eAlicia places special emphasis on taking care of the service offered to the customer and allows you to easily carry out, among other things, customer satisfaction surveys, quality surveys and online training for your employees to make them loyal to your customers and become lovers of your brand. eAlicia is at your side to improve the Customer Experience through the online channel!

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