eCOMMERCE, an evolving sales channel

With ecommerce and customer experience taking care of the customer service offered, managing the return policy in a beneficial way and enhancing loyalty tools are the main challenges of e-commerce.

The emergence of the pandemic in our society has served as a driving force for the shift towards digitalisation. The digital reconversion has meant the survival of many companies in times of confinement and in the current scenario, taking into account the restrictions of mobility and the protocols of security and distancing derived from it. In this sense, there has been an unprecedented acceleration in the digital transformation, which has led to the rise of electronic commerce in recent months.

The massive demand in online shopping during the months of confinement has meant that many companies have had to redefine existing ecommerce models, introduce improvements in the digital environment and establish new strategies to customize the response to the customer. And this is where our eAlicia software comes into play.

eAlicia is a software for quality management in the cloud. eAlicia allows you to measure the quality offered to your customers. Through the different eAlicia meters we will be able to understand what service we give and what opinion our customers have of us.